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Our sense of smell is the strongest of all human senses and the closest sense linked to memory and emotion.
It is our most accurate level of recall. Every day we encounter aromas that have a powerful influence on our emotions, moods and behavior.
Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level.
Scent can trigger a memory or desire that influences a purchase decision. Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services.
Harness your Power of Scent Marketing