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Strengthen the impression of your brand in the customers’ minds and increase the likelihood that they will come back in the future.
Scent Marketing is more than just diffusing a pleasant fragrance to your business environment. It’s about linking a scent that compliments your brand identity, marketing message, target audience and what emotions you want your customers to feel when they think about your brand.
What is the science behind Scent Marketing?
The sense of smell (or olfaction) is our most primitive sense and is located in the same part of our brain that effects emotions, memory, and creativity.
Humans are able to distinguish over 10,000 different odor molecules. When inhaled, these odor molecules travel into the nose and interact with odor receptors. The odor receptors then transmit the information to the olfactory bulb, which is located in the brain’s limbic system.
Scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, the beach or a meadow.
These associations help to create an environment in which we feel comfortable, “at home”, and impact our decision to stay longer, consume more, and increase purchasing behavior.
Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services. These experiences allow customers to develop deeper memories and emotional connections with the brand and promote sales and loyalty.