Why Scent?
YOU CAN HAVE THE BEST PRODUCT OR SERVICE IN THE WORLD, BUT WITHOUT PROPER MARKETING NO ONE WILL KNOW ABOUT IT.
IN THE PAST OVER 80% OF MARKETING HAS BEEN LIMITED TO VISUAL MARKETING METHODS, IGNORING THE OTHER MULTI-SENSUAL POSSIBILITIES. IN RECENT YEARS’ COMPANIES AROUND THE WORLD HAVE DISCOVERED THE EFFECTIVENESS OF SCENT MARKETING STRATEGIES.
SCENT IS THE ONLY ONE OF THE 5 SENSES THAT TAPS DIRECTLY INTO THE PART OF THE BRAIN RESPONSIBLE FOR EMOTION AND MEMORY. THUS BY USING PARTICULAR SCENTS WE ARE ABLE TO HELP ATTRACT CUSTOMERS, CREATE AN ENVIRONMENT TO GENERATE POSITIVE MOODS, ENCOURAGE CUSTOMERS TO STAY LONGER AND BEST OF ALL, SPEND MORE MONEY!